Hi, I'm Sairam Ennam
Versatile Product Manager with 5+ years of experience across PayVance, PhonePe (Indus Appstore), and ByteDance (TikTok), specializing in both B2B and B2C product environments.
My Journey
I'm a passionate Product Manager with a proven track record of delivering successful products that users love.
With over 5 years of experience in product management, I've worked across diverse environments at PayVance, PhonePe (Indus Appstore), and ByteDance (TikTok). I specialize in launching impactful features across iOS, Android, and web platforms, with proven expertise in leading cross-functional teams to deliver CMS tools, customer experience platforms, and scalable SaaS products.
Experience
5+ years across PayVance, PhonePe, and ByteDance
Education
Bachelor of Mass Media & Advertising, University of Mumbai
Certifications
UX Design, Product Management (Pendo.io), Agile Project Management
I believe in a user-centered approach to product development, combining data-driven decision making with empathy for user needs. My expertise spans agile product development, UX strategy, and building user-centric digital solutions that drive engagement, operational efficiency, and business growth.
Professional Journey
My career path and key roles that have shaped my expertise as a Product Manager.
Product Manager
PayVance Innovations Pvt Ltd
Dec 2024 — Present
- Owned and maintained detailed product roadmaps, aligning features with business goals and market trends
- Spearheaded end-to-end product lifecycle for core banking web applications and internal tools like ESS (HR portal), ETL systems, CBS, NACH, CTS, and DAO projects
- Created comprehensive PRDs, BRDs, SOPs, and user manuals to guide development teams
- Leveraged Generative AI tools for faster requirement gathering, documentation, and mockup creation
- Led Agile rituals including sprint planning, daily stand-ups, and retrospectives
Product Specialist
PhonePe (Indus App Store)
Nov 2023 — Dec 2024
- Led product roadmap for features enhancing app discovery, onboarding, and user engagement on Indus Appstore
- Conducted A/B testing and behavioral analytics via Mixpanel and GA to refine features and optimize app recommendations
- Introduced GenAI-driven UI components and automation tools to improve speed-to-market
- Defined and launched high-impact features like Short Videos, User Ratings & Reviews, and Dark Mode
- Achieved 30% increase in session duration and 20% lift in retention through strategic feature launches
Product Management Specialist
ByteDance (TikTok)
Aug 2019 — Nov 2023
- Collaborated with cross-functional teams to develop region-specific features and enhancements for India and EMEA
- Defined product requirements and user stories for chat and messaging features ensuring culturally relevant experiences
- Worked with content moderation and trust & safety teams to integrate chat moderation tools for platform compliance
- Drove A/B testing and data analysis to iterate and improve chat functionalities across diverse markets
- Supported launch planning and rollouts of new features in multiple languages and devices
My Expertise
Comprehensive skill set spanning product strategy, technical tools, methodologies, and leadership.
Product Skills
Tools & Platforms
Methodologies
Soft Skills
Featured Work
Showcasing some of the key products and projects I've managed throughout my career.
Core Banking Web Applications
Led end-to-end product lifecycle for core banking applications and internal tools including ESS (HR portal) and ETL systems at PayVance.
Key Achievements:
- Designed and launched new feature concepts across web platforms
- Leveraged GenAI tools for faster requirement gathering and documentation
- Created comprehensive PRDs, BRDs, and SOPs for development teams
Indus App Store Features
Led product roadmap for app discovery, onboarding, and user engagement features on PhonePe's Indus Appstore platform.
Key Achievements:
- Launched Short Videos, User Ratings & Reviews, and Dark Mode features
- Achieved 30% increase in session duration and 20% lift in retention
- Introduced GenAI-driven UI components for personalized content delivery
TikTok Chat & Messaging Platform
Developed region-specific chat and messaging features for TikTok across India and EMEA markets at ByteDance.
Key Achievements:
- Integrated chat moderation tools ensuring platform compliance with local regulations
- Launched features in multiple languages for diverse markets
- Drove A/B testing and data analysis to improve chat functionalities
Cross-Platform Product Strategy
Comprehensive product strategy and analytics implementation across iOS, Android, and web platforms spanning multiple companies.
Key Achievements:
- Implemented A/B testing frameworks using Mixpanel and Google Analytics
- Led agile ceremonies and cross-functional team coordination
- Developed comprehensive product roadmaps aligned with business goals
What People Say
Feedback from colleagues and clients I've had the pleasure to work with.
"Sairam's ability to translate complex business requirements into clear product roadmaps has been instrumental in our fintech platform's success. His expertise in GenAI tools has significantly improved our development efficiency."
Paresh Hinjwani
CTO, PayVance Innovations
"Working with Sairam on the Indus App Store was exceptional. His data-driven approach and user-centric mindset led to remarkable improvements in user engagement and retention metrics."
Priya Sharma
Product Lead, PhonePe
"Sairam's expertise in developing region-specific features for diverse markets was invaluable. His collaborative approach with cross-functional teams consistently delivered high-quality products on time."
Alex Chen
Senior PM, ByteDance
Get In Touch
Interested in working together? Feel free to reach out for collaborations or just a friendly hello.